Effective E-mail marketing to increase open rate and
conversion
E-mail marketing is the
cheapest and easiest form of digital marketing your company could invest in.
However, it should never be
taken as an easy method to getting conversions. Email marketing when done
right, increases your sales tenfold.
What most people do nowadays is
to select a template and text, then send it out to multiple audiences expecting
results. Your Email marketing and execution strategy should be perfect in order
increase your chances of getting conversions.
Given below is a list of
Effective E-mail marketing strategies to increase open rate & conversion;
1.
Personalized Subject lines
It always makes a difference
when you send out an email with the receiver’s name in the subject line.
Personalized subject lines always ensure better open rates as your recipient’s
always treat E-mails with their names enticing and helps in creating an
intimate connection with your subscribers.
A happy birthday message will
always get opened compared to traditional subject line. Try to lure in your
subscriber’s by increasing their curiosity. Use Numbers and emoji’s in your
subject, these are some of the sure fire ways to increase open rates for email.
It is also important to get
your content out in a way that your subscribers themselves want it to be. Speak
in their tone and style.
2.
Segmenting your Subscriber list
Segmenting your subscriber list
over their interests or other metrics is bound to improve your results. List
segmentation helps in personalization on the basis of buyer behavior, what
products they like, their professional background or what time do they actually
go through their emails.
Try to pick out some areas of
interest or just what their favorite sport is? These type of segmentations
ensure that your subscribers are getting to see what they actually want. Always
plan ahead before you segment. Mail Chimp is a great tool for segmentation and
personalization.
3.
Always Keep your mobile users
in mind
Most uses now prefer opening
mails on their smartphones than ever before. This change has resulted in
marketers to better optimize content for mobile.
Using a responsive E-mail
design is one practice E-mail marketers use to improve mobile readability and
interaction. Keep your content clear. Make sure that your subject line or you
pitch is short and visible. Call to action buttons must also be clickable from
a mobile device.
Image optimization also goes a
long way in improving loading time. Several platforms now offer mobile
optimization and make use of advanced algorithms to get your content across in
an effective way.
4.
Optimize your email list and
keep it fresh
A typical email list loses 25%
of its customers every year. It is very important to refresh your email list
every now & then to improve your chances of getting conversions. Most
accounts even go stale after some time.
Filtering out unresponsive
recipients is always very important. Create opt-in forms that attract users and
always provide them with an overview of what value they are getting through
emails.
Perform engagement mails to
revive your list, ask your subscribers on what they want instead of what they
are getting, offer coupon codes for completing a survey. These are some of the
ways you can re-engage the cold list.
5.
What time should I send my
mail?
A message life span is very
short, most of the emails get read the 1st hour after the message is
delivered. Timings are very important here. The day of the week is another
important factor to note. Weekends are never a great time to send out your
mails.
The most optimal days of the
week are Tuesdays, Wednesdays and Thursdays. Always remember not to send out
your Emails in Saturdays or Sundays.
What is the optimal time of the
day to send out a mail?
We cannot be truly accurate on
the best time of the day. It is dependent on several factors like the type of
content you send, the recipients geographical location, his age and profession.
Most of the study show that 10
in the morning should be a great time to send your mails. This continues to
gain momentum and hits peak at 12pm.
If we go by, research data
Tuesdays 12pm is the best time to send out your mail.
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