1. Have a polished, professional logo--and link it to your home page. "Your logo is an important part of your brand, so make sure it's located prominently on your site,"
. "Use a high-resolution image and feature it in the upper left corner of each of your pages," she advises. "Also, it's a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it."
2.Use intuitive navigation. "Primary navigation options are typically deployed in a horizontal [menu] bar along the top of the site," "secondary navigation options underneath the primary navigation bar, or in the [left-hand] margin of the site, known as the sidebar."
Why is intuitive navigation so important? "Confusing navigation layouts will result in people quitting a page rather than trying to figure it out, So instead of putting links to less important pages--that detract from your call to action or primary information--at the top of your home or landing pages, put "less important links or pieces of information at the bottom of a page in the footer."
3. Get rid of clutter. "It's very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options,"
To keep visitors on your site, "make sure pages do not have competing calls to action or visual clutter
4. Give visitors breathing room. "Create enough space between your paragraphs and images so the viewer has space to breathe and is more able to absorb all of the features your site and business have to offer,"
5. Use color strategically. Using "a mostly neutral color palette can help your site project an elegant, clean and modern appearance,"
6. Invest in good, professional photography. "Website visitors can sniff out generic photos in a second--and they'll be left with a generic impression of your company,"
7. Choose fonts that are easy to read across devices and browsers. When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. "Some large-scaled fonts may read well on [a computer monitor], but not scale or render well on mobile, losing the desired look and feel,"
8. Design every page as a landing page. "Most websites have a design that assumes a user enters through the home page and navigates into the site,"
9. Forget Flash. "Thanks in part to the ongoing dispute between Adobe and Apple, the days of Flash as an Internet standard are slowly coming to a close, so why stay on the bandwagon when there are other options that are much more Web and user friendly?"
11. Don't forget about buttons "The 'Submit' or 'Send' button at the bottom of a Web form can be the ugliest part of a website,"
12. Test your design. "Whether you are trying different placements for a call to action or even testing different shades of a color, website optimization can make a big impact to your bottom line,""A user experience manager at Bing once remarked that Microsoft generated an additional $80 million in annual revenue just by testing and implementing a specific shade of blue!"
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